C-Level Professional · Southern California
CEO, ElectriCare, Inc. · Founder, SolarIQ360
"Solar only makes sense when it's done right — people can and should have a wonderful experience, even in an industry that often falls short of that."— Alex M. Haro
Alex Haro has spent more than two decades at the center of California's renewable energy industry — not chasing trends, but building things meant to last. His philosophy is simple: do the work right, treat people well, and everything else follows.
As CEO of ElectriCare, Inc. — one of Southern California's longest-standing solar companies — and Founder of SolarIQ360, Alex leads with the kind of servant leadership that's rare in any industry. He's not a figurehead; he's in it daily, setting the standard through his own ethic and character.
Off the clock, you'll find him skiing in the French Alps or Italian Dolomites, or deep into a DIY project at home. He's a devoted father to his daughter, and approaches both roles — parent and executive — with the same presence and intention.
Two companies shaped by the same belief — that excellence and care are not mutually exclusive, they're inseparable.
01
Chief Executive Officer · Member since founding, 2000
Founded in 2000, ElectriCare has grown from a small company into one of Southern California's most established solar names — serving both residential and commercial clients across Riverside, San Diego, Orange, and San Bernardino counties. With over 7,000 systems installed and a team of in-house, licensed technicians, ElectriCare handles the full spectrum: new solar installations, battery storage systems, EV charger installations, solar inspections, service & repairs, inverter replacement, panel cleaning, monitoring reconnection, system maintenance, and removal and re-installations. Certified to service and install all major brands of equipment.
electricare.com →02
Founder · Est. 2024
SolarIQ360 was built to cater to a specific and underserved need: home buyers and real estate professionals navigating transactions involving existing solar systems. SolarIQ360 delivers comprehensive solar inspections, system diagnostics, troubleshooting, monitoring setup and maintenance — with detailed reports that empower buyers, sellers, and agents to make confident, informed decisions. For realtors, it's a unique value proposition. For home buyers, it's peace of mind.
solariq360.com →2024
Present
Founder
SolarIQ360 · Murrieta, CA
Launched a dedicated solar inspection and service company serving homeowners, real estate agents, and buyers across Southern California.
2022
Present
Chief Executive Officer
ElectriCare, Inc. · California
Leading strategy, culture, and operations for one of the region's most established solar companies.
2013
2022
CEO & President
SC Sustainable Design Group SRL · Romania · Redesign Buddy · Los Angeles
Parallel ventures in sustainable design and digital strategy, expanding his reach internationally while leading remotely with a focus on performance and relationships.
2012
2022
Chief Operating Officer
ElectriCare, Inc. · Southern California
Nearly a decade overseeing all operations — from installations and team development to customer satisfaction and P&L management.
2010
2012
Director of Operations · Operations Manager
American Vision Solar · Real Goods Solar · Orange County
Streamlined production and expanded market share across Southern California; managed relationships with asset management companies and improved NPS scores.
2000
2010
Founding Team Member
ElectriCare, Inc.
Present from day one. In the early years, no role was off limits — sales, site visits, system design, permitting, installation, and building the day-to-day operations from the ground up. As the company grew, so did the titles: Sales Manager, then VP of Operations, through 2010.